“At Ford, the future of technology in the car will be defined by the experience that it delivers to the driver and passengers,” said Paul Mascarenas, chief technical officer and vice president of Ford Research and Innovation. “We see technology as more than just an impressive list of microprocessors, sensors and software; it’s about the application of that technology to create an experience that enhances the driver’s time behind the wheel.”
The concept’s technology experience embraces a new generation of driver interaction and awareness currently under development in the Ford Research and Innovation laboratories. Seamless connectivity between the vehicle and the driver’s ‘personal cloud’ of information is at the heart of the vision for its capabilities.
“The possibilities are fascinating when we explore how to enable a seamless lifestyle between home, office and car linked by access to the driver’s personal information,” Mascarenas said.
With information from the cloud, the vehicle can provide the same connected lifestyle the driver experiences at home or office. The car knows the driver, and automatically adapts handling, steering and engine controls to deliver an exceptionally dynamic driving experience.
Ford researchers are focusing their efforts in this area to deliver on four key customer benefits: personalisation, seamless enhancement of the driving experience, looking after the driver’s well-being and delivering smart electrified powertrain optimisation.
No comments:
Post a Comment